In the Media

How are older people viewed upon in Sweden?

2020-10-04

The daily Dagens Nyheter has interviewed two researchers on the societal attitudes towards the elderly in Sweden. Professor Ingmar Skoog, Gothenburg university and member of the NEAR steering board, is surprised over the ‘youth culture’ that is still predominant in Sweden, since today’s elderly are so much healthier and active than before. Media and Journalism associate professor Maria Edström from the same university, notes that people who have retired from working life are much less covered in media. For women, the decline in reporting starts already around 50-55 years of age, she states.

The whole article can be found here (in Swedish).

More in the media

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Why do we have ageism in Sweden?

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